Toyota was Ireland's top-selling car brand in 2024

For the fourth successive year, Toyota was Ireland’s best-selling car brand in 2024, selling 17,521 passenger cars, which was 4,001 more than the next best-seller, Volkswagen, with Skoda, Hyundai and Kia making up the top five. 

Toyota continues to champion electrified driving as 94.2% of sales in 2024 were electrified vehicles. Ireland’s most popular car brand closed out the year with a 14.5% market share, representing a 0.95% increase year on year.

Six Toyota hybrid models featured in the top 15 best-selling cars of 2024 including the RAV4 (hybrid and plug-in hybrid), Yaris Cross, Yaris, Corolla, Corolla Cross and Toyota C-HR (hybrid and plug-in hybrid), with a stunning new look and fifth generation hybrid technology. Toyota’s best-selling model in 2024 was the RAV4, which sold 3,536 units, and coincidentally celebrated its 30th anniversary on Irish roads.

Toyota offers the widest range of electrified cars in the Irish market, with a choice of hybrid, plug-in hybrid and battery electric vehicles to suit all lifestyles. Electrified vehicles finished 2024 with a 46.9% combined market share.

Hybrid options proved popular among Irish drivers, with all hybrid and plug-in hybrid vehicles securing a combined market share of 32.5% - overtaking petrol as the most popular powertrain in Ireland with a market share of 30.3%. There is strong consumer demand for environmentally friendly, low-emission vehicles, which are playing a vital role in moving drivers away from diesel and towards more sustainable motoring.

Zoë Bradley, Head of Marketing Communications and Corporate Affairs in Toyota Ireland, said: “2024 was an exceptional year for Toyota Ireland, marking our fourth consecutive year as Ireland’s best-selling car brand. Toyota Ireland's ‘Power of Choice’ strategy, encompassing hybrid, plug-in hybrid, and battery electric options, provides drivers with a diverse range of choices to transition to electrified motoring. This approach is pivotal in reducing Ireland’s reliance on harmful diesel, significantly cutting CO2 and NOX emissions.

“We’re excited to bring even more choice than ever to Irish drivers in 2025, as they transition to electrified motoring in a way that suits their individual needs and circumstances.”