Mayo LGFA announce groundbreaking player initiative

Mayo Ladies Gaelic Football Association (LGFA) has proudly announced a dynamic new partnership with global biopharmaceutical leader AbbVie as its official Health and Well-Being Champion. This partnership underscores Mayo LGFA's dedication to the holistic health of its athletes, providing them with comprehensive support across physical fitness, mental health, and social well-being.

This alliance debuted with the highly anticipated 2025 Player Well Fest on Sunday, January 19, at the picturesque Big Style Lodge & P.Dans, Louisburgh. The event offered players immersive experiences to enhance their health and performance both on and off the field.

The Well Fest provided a well-rounded program addressing various aspects of player wellness. Marian McNamara from FitRition Sports Nutrition delivered valuable insights into effective nutrition strategies that help athletes maintain peak performance despite demanding schedules.

Renowned sports psychologist Denis Coen engaged players in discussions on mental toughness and building resilience for success on and off the pitch. Outdoor games and team-building activities fostered camaraderie and teamwork. At the same time, yoga sessions and recovery therapies, including sauna, cold plunge, and hot tub experiences, offered players essential tools for relaxation and muscle recovery. The Mayo LGFA PRO team was on hand to capture the event's spirit.

AbbVie also provided exclusive Well Fest SWAG — for all Mayo LGFA players, empowering them to continue their health journeys long after the event.

A New Era in Athlete Support "AbbVie's support marks a transformative moment for Mayo LGFA," said Helen O’Hara, Mayo LGFA Vice Chair. "This partnership prioritises our players' well-being in every sense, enabling us to offer resources that nurture athletic excellence and personal growth."

Ben Schroeder, Site Head at AbbVie Westport, shared, "We are delighted to champion Mayo LGFA's focus on health and wellness. This partnership reflects our deep understanding of the challenges athletes face and our shared values of empowerment, resilience, and community support. We can’t wait to cheer on these amazing athletes as they strive for their goals and make a positive impact together."