Council and airport join forces on road safety campaign

As the festive season brings increased travel and celebrations, Mayo Road Safety Office announced the launch of a new digital road safety campaign at Ireland West Airport Knock. The digital campaign will deliver targeted road safety messages across a number of the airport's network of digital screens to remind all road users, including visitors to the county as well as those returning home for the holidays, of the importance of safe and responsible driving over the Christmas period.

At the launch, Mayo Road Safety Officer, Frances Mitchell, said “The Christmas period brings increased demands on our roads. This campaign serves as an important reminder that every individual has a responsibility to act safely and consider other road users. By making simple choices, we can help ensure a safer festive season for everyone. 

"By using digital platforms to share clear, timely road safety messages, we can reach more people, more quickly and remind them of the simple decisions that save lives. Road safety is everyone’s responsibility”.

Cathaoirleach Seán Carey stated: “As many people return home for the holiday period, I’m urging all road users to take extra care on our roads. A few simple choices – slowing down, staying focused, and never driving while under the influence of drink and/or drugs can make the difference between a joyful reunion and a preventable tragedy”.

Donal Healy, Head of Marketing and Communications, Ireland West Airport, said: “With the airport set for its busiest ever Christmas season, with an expected 40,000 passengers expected to use the airport during the holiday season, we all have a responsibility to ensure due care is taken on our roads over the coming weeks."