Nissan continues its electrification drive
The futuristic design of the Nissan Ariya has turned heads since it arrived on Irish roads.
Nissan expects more than 40% of its sales mix in Europe in 2026 to be 100% electric and 75% electrified.
The company has also said it will step up its electrification and growth plans across its diverse AMIEO region (Africa, Middle East, India, Europe and Oceania), under The Arc, Nissan’s new global business plan to drive value and strengthen competitiveness.
The plan, a bridge between the FY20-23 Nissan NEXT business transformation plan and Nissan’s long-term Ambition 2030 vision, is focused on a broad-based product offensive, increased electrification, new approaches to engineering and manufacturing, the adoption of new technologies, and the use of strategic partnerships to increase global sales and improve profitability.
The AMIEO region aligns with Nissan’s global strategy to ensure volume growth through a tailored regional strategy, setting the course for an accelerated transition to EVs, supported by a balanced electrified/ICE product portfolio, volume growth in major markets and financial discipline.
Through these initiatives, Nissan aims to lift annual sales globally by one million units, of which the AMIEO region will contribute nearly one third (300,000 units). Of the 16 new electrified vehicles and 14 ICE vehicles launching globally, five of the all-new EVs and six of the all-new ICE vehicles will be launched in the AMIEO region. These will include some of Nissan’s most well-loved nameplates among customers, including LEAF.
Beyond product and sales, Nissan will realise its EV36Zero vision for EV and battery manufacturing, with the start of production of new electric vehicles at Sunderland plant in the UK. The transformational project, Nissan’s 360-degree blueprint for zero emissions manufacturing and driving, is enabling an investment of up to £3bn by Nissan and partners.
Nissan’s vision for an electric ecosystem will see V2G technology commercialized, with AC bi-directional capability becoming available on Nissan EVs during the plan period, starting in Europe. Leveraging new partnerships across the region, Nissan’s V2G technology will include affordable two-way home chargers that will provide opportunities to share stored energy in the vehicle’s battery with the electricity grid, delivering new revenue opportunities for Nissan and offering benefits to its customers and the environment.
