Iconic Mayo pub helps celebrate 50 years of Vintners

In order to mark 50 years of the Vintners’ Federation of Ireland, Guinness has created miniature versions of six iconic Irish pubs. Images of the six “cake pubs” will appear in digital and social advertising across the country for everyone to see.

The featured pubs include The Porter House in Westport, Reardens in Cork, Treacy’s in Laois, The Cloch Ban in Wexford, Mother Mac’s in Limerick and The Glyde Inn in Louth.

Joe O’Malley owner of The Porter House said: “We’re delighted to celebrate 50 years of the Vintners’ Federation of Ireland with our friends in Guinness. It’s so exciting to see The Porter House in press nationwide and for such a fun initiative!” 

The celebratory campaign is just the latest chapter in a long history of collaboration between the VFI and Guinness. Their shared mission is to “celebrate the place everyone celebrates”, as recently seen with the launch of Guinness Live & Rising which showcases the unique creativity, culture and craic that can only be found in an Irish pub. Now that’s a recipe for success.

VFI President John Clendennen commented: “What a great surprise from the team at Guinness! We are delighted to see such great VFI pubs feature in the advertisements. For 50 years we have worked on behalf of our members across Ireland to promote and protect their interests, and to keep our beloved Irish pubs thriving and vibrant through good times and bad. The big 5-0 is a huge landmark for us so we’re thrilled to be celebrated in this way!” 

Diageo On Trade Commercial Director Ross Bissett commented: “We are delighted to mark this special anniversary. We’re looking forward to making some well-deserved noise for the VFI with this unique nationwide campaign. Guinness and VFI share so much in common, in particular our love of the great Irish pub. With the benefit of our 264 years of experience, we can safely say to our younger friend, your best years are ahead of you.”