Emmy-nominated Mayo brothers launch fundraising campaign

Emmy-nominated Irish television producer brothers Simon and Warren Atkins, who are originally from Castlebar, have launched a nationwide fundraising campaign in support of their close friend, Pride of Britain Executive Producer Matthew Cox, who is living with Motor Neurone Disease (MND) and is set to take on the London Marathon 2026 in an extraordinary act of determination.

Cox, a highly respected figure in the UK television industry and former ITV commissioner, was diagnosed with MND last year — a progressive and life-limiting neurological condition that affects movement and muscle function.

Rather than stepping back, he has chosen to take on one of the world’s most physically demanding challenges.

He will complete the 26.2-mile London Marathon in a wheelchair, pushed by his four siblings as part of “Team Coxy,” with the aim of raising £100,000 for MND charities.

For years, Cox has been behind some of the UK’s most emotional and inspiring storytelling through the Pride of Britain Awards and NHS Heroes Awards, shining a light on extraordinary individuals across the country.

Now, those closest to him say it’s his turn.

How to Support - Donations can be made via: https://gofund.me/45acce1f1

The Atkins brothers have built an international reputation working across some of the biggest entertainment formats in the UK and the US.

They recently won an Emmy Award for their work on The Traitors (Season 2) for NBC / Peacock. 

Their wider credits include Strictly Come Dancing, Married At First Sight, The Voice, First Dates, Celebs Go Dating, and The Bachelor, working with global talent including Jennifer Lopez, Kylie Minogue, Rita Ora, will.i.am and Jennifer Hudson.