This year’s campaign is being championed by an impressive line-up of ambassadors, including former Munster rugby player Simon Zebo, broadcaster Darren Kennedy, former Mayo GAA footballer Pádraig O’Hora, and psychotherapist, author and pundit Richie Sadlier.

Over 97 per cent of GPs surveyed saw male patients with suicidal behaviour in the past year.

Over half of men surveyed in the West of Ireland feel uncomfortable talking about mental health with their close friends.

Now that the clocks have changed, the five o’clock shadow that is Movember is upon us. Gentlemen, decommission your razers: it is time to cover your stiff upper lip.