Toyota enjoys strong start to 2026
The Toyota Yaris Cross Hybrid was Ireland's best-selling car model during the first quarter of 2026.
Toyota was Ireland’s best-selling car brand for the first quarter of 2026 for the sixth consecutive year, securing a 13.75% market share. The Toyota Yaris Cross Hybrid was the country’s best-selling car model during the period. Between January 1 and March 31, Toyota sold 8,936 passenger cars, finishing more than 2,415 units ahead of its nearest competitor.
Four Toyota models featured in Ireland’s top ten best-selling passenger cars with the Yaris Cross leading the market as number one best-selling model in Q1 2026, along with three other models including the Corolla Hybrid, Corolla Cross, Toyota C-HR Hybrid.
Toyota’s electrified line-up led the way in Q1, with Hybrid, Plug-In Hybrid, and Battery Electric vehicles accounting for 99.81% of passenger vehicle sales. Toyota’s battery electric vehicles now represent 8.43% of Toyota’s sales mix, up 208.61% compared to Q1 2025, driven by the arrival of the Toyota C-HR+, and new Toyota bZ.
