X, formerly known as Twitter, states that advertisers are responsible for the content of promoted posts.

An advert for Conor McGregor's Forged Irish Stout received a complaint over sexualised content, one of 18 upheld by the Advertising Standards Authority recently

Mr Bakhurst said management were trying to do “everything we could” to re-establish trust with the Irish public.

Wissam Al Mana brought an action over adverts posted using the Facebook Ads tool which he said were "wrongly and maliciously" using his name and image